BlackBerry Mobile, one of the companies that now makes hardware under the BlackBerry brand, launched their new device – the BlackBerry Key 2 in London last week and yours truly was at the launch live, to mess with the device, hear what BlackBerry Mobile had to say about the device, and also generally just hangout with BlackBerry enthusiasts.
The event itself, which took place at the NED, London had an impressive guest list including actress Naomie Harris, SBTV founder Jamal Edwards MBE, Singer Josh Cuthbert, Crackberry Kevin Michaluk among others. Unlike most product launches, the was pretty chill and informal with speeches given by BlackBerry Mobile’s UK Country Manager, Jonathan Young and BlackBerry Mobile’s UK Marketing Manager Steven Curwood between cocktails and musical interludes by The SHE All Stars and DJ Orchestra.
There were also loads BlackBerry Key 2s on hand to play with and a few lucky folks got to go home with their very own devices courtesy of BlackBerry Mobile and CrackBerry Kevin.
I’ve got a few photos from the event below. I’ll double back with my first impressions in a bit.